So it turns out that the Freestyle Horse video that Iraved about the other day is actually a Nike viral marketing video.
I remember the first time I got taken by a scammer on the street for $5 because he was “out of gas.” That was in the 80’s in Chicago. He got me talking, he affiliated, he got the five bucks. I didn’t find out until weeks later that this kind of thing was starting to happen a lot. I actually got red-faced when I heard about it, because I felt so stupid. I felt like a rube.
The nice thing is, it takes more than that to make me feel stupid these days. I like this video. I think it’s way cool that someone made it. I like what it says about the power and strength and ability of young women. In other words, I like the story it tells. And I really do always want to stay open to story, even if it puts me at a disadvantage sometimes (that $5…).
Does this mean we should always accept “the validity” of other’s stories? Always be willing to embrace the story as a good thing, on its own terms? Oh my goodness, no. Every one of us should have her bullshit detector turned way, way up on the human interaction level. The guy who insists on helping you take your groceries upstairs to your apartment because he’s on his way up to see his buddy down the hall — and who calls you paranoid when you say no — that guy is maybe not a nice guy. That guy is maybe testing you. Every human has firsthand experience of the harm of being open to a story.
As a culture we teach other to be nice, defuse conflict, avoid giving offense. And then we turn around and teach each other that being credulous or gullible in any way is basically a failing and a fault, and you get what you deserve for being an idiot. Pretty mixed message — be open, be supportive and accessible, and then take the blame when those choices lead you to a bad scene. And so we make each other feel stupid for falling for anything, in order to teach each other not to fall for the wrong things.
I think it would be better to teach each other to better recognize the wrong things when they come along, you know?
Critical thinking skills can help with that. Books like The Gift of Fear by Gavin de Becker or Always by Nicola Griffith can help. And it would be cool if we stopped assuming that violence was an appropriate consequence for inexperience or poor judgment.
Hmm… I seem to have traveled far from Nike. Let me wander back again. I now know the greater truth of the video, which is that it’s a deliberate story someone is telling me to make me like their brand a little better. And you know, it’s a good story. I’m still open to it.