This was filmed at Liverpool Street Station in London earlier this year, during an actual commute day (in other words, real people are in for a real surprise).
Forget that it’s a commercial. Just have fun.
And because Fun = Good, have some more (thanks to Jennifer for pointing me to this one).
It’s a great ad campaign. It makes me want their phones and their service. And that’s fine with me. If they have this kind of imagination anywhere in their company, and the wit to approve this and make it happen, they can have my money. Because look how much fun everyone’s having. The people dancing, the people watching, the people sharing it all on their cell phones… Look at the comments on YouTube from people who went away a little more happy for having seen other people dance, smile, share.
I hope, I hope, that this is what the future really holds. That the mighty interweb and all our technology won’t just be about retreating into our little fleshpods and broadcasting ourselves one-way into the world. I hope that the future really is about connectivity. We have so much that’s hard to share right now; look how easy it is to share the good as well. Now there’s a thing worth doing.
I stand in awe of all the ways that human beings can create joy. Aren’t people amazing?
Can’t beat dancing. I saw these two spots in a post about creativity in advertising and hidden messages. But it is clear to me at least that the spontaneous reactions in the crowd are exactly what we need more of in our every day life.
I loved these. I am always tapping my feet, even to muzak in elevators. People who can’t even speak each others languages can always dance together anyway. I am reminded of a great old song, part of which goes, Last night I had the strangest dream I ever dreamed before. I dreamed the worls had all agreed to put an end to war. The people in the streets below were dancing round and round, and guns and swords and uniforms lay scattered on the ground.” It’s a good dream anyhow.
Yes, I thought these were both great fun, and it’s hard not to like this kind of advertising; I prefer to think think of their motives as being good. Every time I watch, I smile and feel like joining in the dance.
I love the way you distilled this down to what is so beautiful about it, Kelley.
I had to look up those lyrics, Barbara. Good song.
I don’t know if this link will work but it will definitely be more <a href=””> fun if it does
Nope that didn’t work so lets try this. http://www.youtube.com/watch?v=tprMEs-zfQA
I been dancing to it off and on all day.